Privacy Policy - The Straight Story

Last updated: February 9, 2026

Right, let's cut through the legal jargon and explain how we handle your information at PureVanta. We're powered by Shopify (they're the tech wizards behind the scenes), but this is our promise to you about your data.

What Information We Collect

When we say "personal information," we mean stuff that identifies you or could reasonably be linked back to you. Here's what we might collect:

The basics: Your name, addresses (billing and shipping), phone number, email 

Payment stuff: Card details, transaction info, payment confirmations 

Account bits: Username, password, your preferences and settings 

Shopping behavior: What you look at, add to cart, buy, or return 

When you contact us: Whatever you tell us in emails or messages 

Tech details: Your device info, IP address, browser type 

How you use our site: Where you click, what you browse, when you visit

Where This Information Comes From

Straight from you - when you create an account, shop, or get in touch Automatically - through cookies and similar tech when you browse our site Our service providers - companies we work with to run things smoothly Partners - occasionally from other trusted sources

What We Do With Your Information

Running the show: Processing orders, payments, shipping, returns, account management, and making sure everything works smoothly Making it personal: Remembering your preferences, recommending products, creating a better shopping experience Marketing: Sending you emails about new products, offers, and showing you relevant ads (you can opt out anytime) Keeping things safe: Preventing fraud, securing payments, protecting against dodgy activity Staying in touch: Customer support, responding to questions, maintaining our relationship Legal requirements: Complying with laws, responding to valid legal requests

Who We Share Your Information With

We don't sell your data to random companies, but we do share it in these situations:

Shopify and service providers who help us run the business (payment processors, shipping companies, tech support) Marketing partners to show you relevant ads (you can opt out of this) When you ask us to - like shipping to someone else or using social media features Business reasons - mergers, legal compliance, protecting our rights and yours Our corporate family - if we have affiliated companies

The Shopify Connection

Since we use Shopify, they collect and process your data too when you use our site. They use this to improve their platform and provide enhanced features. Shopify has their own privacy policy at privacy.shopify.com - worth a read if you're curious about how they handle things.

External Links

Sometimes we link to other websites. Once you click those links, you're on their turf and their privacy policies apply - we can't control what they do with your information.

Kids and Privacy

Our site isn't designed for children. If you're under 18, please get a parent or guardian involved before using our services. If we accidentally collect information from a child, contact us and we'll delete it.

Keeping Your Information Safe

We take security seriously, but let's be honest - nothing is 100% foolproof online. We use industry-standard security measures, but avoid sending sensitive information through unsecured channels.

We keep your information as long as we need it for business reasons, legal requirements, or to provide you with services.

Your Rights and Choices

Depending on where you live, you might have these rights:

See your data - request to know what personal information we have about you Delete your data - ask us to remove your personal information Fix incorrect data - request corrections to inaccurate information Move your data - get a copy to transfer elsewhere Control marketing - opt out of promotional emails (account-related emails will still come through)

Want to exercise these rights? Just contact us using the details below.

International Transfers

Your information might be processed outside your country. If you're in Europe and we transfer data elsewhere, we use proper legal safeguards to protect it.

Changes to This Policy

We might update this policy occasionally. When we do, we'll post the new version here and update the date at the top.

Questions?

Got questions about privacy or want to exercise your rights? Email us at contact@getpurevanta.com - we're here to help.

Trade name : Purevanta Ltd
Business Email : contact@getpurevanta.com
Business address : 128, City Road, London, EC1V 2NX, UNITED KINGDOM

BUSINESS REGISTRATION NUMBER : 16982782

Business phone number : +447476627236