Sunless Self Tanning Lotion Formula
Sunless Self Tanning Lotion Formula
Get a natural-looking, sun-kissed glow without spending hours in the sun.
Couldn't load pickup availability
“This gives me the perfect natural tan! No orange and so easy to apply. My skin looks so healthy and glowing.”
Features
Get a natural-looking, sun-kissed glow without spending hours in the sun. Our self-tanning lotion is designed to develop gradually and evenly for smooth, buildable color.
- Natural-looking, sun-kissed finish
- Buildable color
- Designed for even application
- Hydrating lotion texture
- Suitable for face and body
Ingredients
A skin-loving tanning formula designed to deliver a smooth, natural-looking glow while leaving your skin feeling soft and hydrated.
Full ingredient list available on the product packaging.
Shipping Info
Orders are processed within 1–2 business days. Once your order has shipped, you'll receive a confirmation email with tracking information.
Delivery times vary depending on your location.
✓
Our Glow Guarantee
We want you to love your glow. If you're not satisfied with your purchase, contact our support team and we'll help make it right according to our return policy.
Real Sun-Kissed Results
Sunless Self Tanning Lotion Formula
A Natural-Looking Tan You Can See
See how customers use our self-tanning lotion for an even, sun-kissed look.
“I usually avoid self-tanners because they either look orange or end up streaky. This gave me such an even, natural-looking glow. It genuinely looks like I spent a weekend in the sun.”
“My skin gets so pale once summer ends, so I wanted something that wouldn't look obviously fake. The color developed beautifully and gave my skin the warm glow I was looking for.”
“The difference surprised me. My legs finally have that sun-kissed look without sitting outside for hours. It blended evenly and the color looks really natural on my skin.”
“Exactly the kind of tan I wanted. It gives me color without looking too dark or unnatural, and I love being able to build the shade gradually.”
Your Journey to a Natural-Looking Tan
What you can expect as your sunless tan gradually develops.
Smooth, Even Application
Apply evenly to clean, dry skin and blend thoroughly for a smooth, streak-free finish.
Your Tan Begins to Develop
A subtle, sun-kissed tone gradually begins to appear as the tanning formula develops on your skin.
A Natural-Looking Tan
Your color continues to deepen into an even, natural-looking tan without hours in the sun.
Keep Your Tan Looking Fresh
Reapply as needed to maintain your desired level of color and keep your tan looking fresh.
Clinically Proven Results
Real results observed during product testing.
Natural-Looking Tan
Designed to develop into a sun-kissed tan that looks natural on the skin rather than overly artificial.
Even, Streak-Free Color
The lotion formula helps distribute color evenly across the skin for a smoother, more consistent-looking tan.
A Tan You’ll Want to Maintain
Buildable color makes it easy to adjust your tan and maintain the level of bronze that works for you.
How It Works
Apply & Blend
Smooth the lotion evenly over clean, dry skin, blending carefully around areas like elbows, knees, ankles and wrists.
Your Tan Begins to Develop
The tanning ingredient DHA reacts with amino acids in the outermost layer of your skin, gradually creating a darker appearance.
Build Your Desired Tan
As the color develops, your skin takes on a more sun-kissed appearance. Reapply as needed to build the depth of tan you prefer.
Maintain Your Tan
Keep skin moisturized and reapply when needed to maintain an even, natural-looking tan as your skin naturally renews.
Join Thousands Who Keep
Their Tan Year-Round
A natural-looking, sun-kissed tan — without spending hours in the sun.
Why Our Self Tanner Stands Out
A simple, buildable way to achieve a natural-looking tan from home.
Our Self Tanner
PREMIUM CHOICE
|
Traditional Self Tanner |
Spray Tan |
Sun Tanning |
|
|---|---|---|---|---|
| Natural-looking tan | ✓ | • | • | • |
| Buildable color | ✓ | • | × | × |
| Easy at-home application | ✓ | ✓ | × | • |
| No UV exposure needed | ✓ | ✓ | ✓ | × |
| Hydrating lotion texture | ✓ | • | × | × |
| Suitable for face & body | ✓ | • | • | • |
| Easy to maintain year-round | ✓ | • | × | × |
Results and features may vary by product, application method and individual skin.
Frequently Asked Questions
Everything you need to know before getting your tan.
How long does it take for the tan to develop?
Your tan will begin developing gradually after application. For the best result, allow approximately 6–8 hours for the color to fully develop before showering.
Will it make me look orange?
The formula is designed to create a natural-looking, sun-kissed tan rather than an artificial orange appearance. Your final shade can vary depending on your natural skin tone, the amount applied and how the product is layered.
How do I avoid streaks or uneven patches?
Exfoliate and dry your skin before application, then apply the lotion evenly in circular motions. Use less product around naturally drier areas such as elbows, knees, ankles and wrists, and blend carefully around the edges.
Can I use it on my face and body?
If your product packaging and supplier instructions approve both facial and body use, it can be applied to both. Avoid the eye area, lips and any irritated or broken skin, and follow the directions provided with the product.
Is it suitable for different skin tones?
Self-tanning results naturally vary from person to person. The final color depends on your starting skin tone, application and the amount of product used. You can build the color gradually until you reach your preferred level of tan.
How long will my tan last?
Because a sunless tan develops on the outermost layers of the skin, it gradually fades as your skin naturally renews. Keeping your skin moisturized and avoiding excessive exfoliation can help maintain a more even-looking fade.
Can I make my tan darker?
Yes. The color can be built gradually with additional applications. Allow your first application to develop before deciding whether you'd like to deepen your tan.
Will it transfer onto my clothes or sheets?
Allow the lotion to dry completely before getting dressed. During the development period, wearing loose, darker clothing can help minimize concerns about temporary transfer.
Does a self-tan protect me from the sun?
No. A sunless tan should not be treated as sun protection. Unless the product specifically contains an approved SPF, use appropriate sunscreen when your skin is exposed to the sun.